I'm not a designer, but the practice guides my thinking.
I've always appreciated logos that have a deeper meaning so I wanted to do the same. Here's the thinking that has gone into the current design that serves as a trigger to pray and focus on these areas of my life.
If it's not obvious, I'm using the metaphor of the woods to go along with my last name. You can't have a forest with just one tree, right?
The choice of evergreens over something like an oak was difficult, but supposedly an old Scottish family seal had a saying that translates to something along the lines of "The Forrest shall live as long as the trees are green." So, the evergreen made more sense to tie back to heritage.
At first, I thought three trees looked nice, but I expanded them to five because there are some really smart people out there who talk about the importance of finding the five things that make up your core values. The following is what I came up with after a lot of walks through the woods. I began them all with "F" for the mnemonic effect.
- Faith is what drives me and gives me purpose. It's the tallest of all the trees.
- Family is my greatest gift and source of happiness.
- Friends are what drive my social and intellectual goals. This value connects me to others.
- Fitness is a reminder that good health is important.
- Finances has always been a theme in my life. It's the gateway that helps me serve others and has such a connection to career aspirations.